Search Engine Marketing

Search Engine Marketing or Paid Search is the part of Performance Marketing that is about increasing your visibility on search engines. These are paid search results and the business model is PPC or Pay Per Click.

In search engine marketing (SEM) advertisers create and manage ads related to search queries on search engine results pages (SERPs). We have experience in running paid advertising campaigns across multiple advertising platforms like

• Google Ads
• Microsoft Advertising
• and Yandex Direct

This campaign type is a very effective way to reach your target customers due to the strong intent behind each search query. Your brand is ready to provide the supply to that demand.

We are among the leading paid search agencies in the world and have decades of experience in creating and managing complex multilingual paid search engine marketing campaigns for large companies and public organizations as well as establishing solid foundations for small businesses on paid search platforms.

Search Engine Marketing

Pipar\ENGINEhas helped companies of all sizes improve their return on ad spend with a mix of technology and a human touch. Our certified paid search specialists carefully plan, execute and manage campaigns with clearly defined goals where they focus both on efficiency and scalability. With us you get a proactive, passionate expert management that aims to maximize every euro invested as well as translate results into actionable insights for your business. Let’s not forget that Search Engine Marketing is always done with people in mind, not search engines. There are always people using the search engine to find what they are looking for. Will they be able to find your brand?

SEM Audits

A powerful first step to unlocking opportunities. Audits are beneficial for measuring the performance of your paid search campaigns and should be done on a regular basis. An audit will compare metrics KPIs, QA campaign settings and (re)visit campaign structures.

Competitive Analysis

What are your competitors doing? Adapt and optimize your digital marketing strategy. Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it. That is an oversight because, in many cases, a timely update on your rivals’ online moves could help you adjust your campaign mid-way allowing it perform better in the end.

Clustering & Setup

It is paramount to carefully plan and structure campaigns based on themes and purpose. We call this clustering and it is one of the most crucial parts of a campaign setup process since it influences budget allocations, bid accuracy, optimization efficiency, performance reporting, successful implementation of automation, and more.

Funnel based campaigns

Keywords behave differently and so do networks. In this day and age, it’s overly simplistic to expect all campaigns to generate direct leads, therefore we shouldn’t expect them to. Performance will vary based on where a user is on their journey, and that’s why one should never use a one size fits all approach when strategizing campaigns. This is where a funnel-based approach comes in.

Shopping Campaigns

Shopping campaigns help you promote your products by giving users detailed information about what you’re selling before they even click your ad. We help companies with feed setup and maximize shopping performance.

SMART Goal Setting

At Pipar\ENGINE we recommend a purposeful approach to campaign structure where SMART goals play a crucial role. The SMART goals stand for:

• Specific
• Measurable
• Achievable
• Relevant
• Time-bound

We work with two sets of key performance indicators; primary KPIs (the bottom line) and secondary KPIs (indications of relevancy and effectiveness). Pipar\ENGINE helps companies create measurable goals to benchmark performance with.