Web development 

We at Pipar develop websites for our customers and brands. We create small business websites or large organisational websites and apps. We will analyse your needs, develop your digital strategy and website strategy as well as the strategy for social media.

We will assist you in sorting your digital assets and find the appropriate hosting and web content management systems based on your needs.


The website is the collection of all the web pages on your website, the core of your digital business. All the pages on your website need to create an organisational structure that reflects your business, your brand, be it an online store or a large service website as in the case of public sector organisations and municipalities.

Websites should be organic. The project of website development does not come to an end once a website is launched. After the launch is when the project really begins, when the users visit and start interacting with the website.

Infrastructure and information architecture need to lead the design process and align with the website strategy in order to reach the objectives. The website has to be updated and reviewed regularly. For the publishers of content in the web content management system, the task of weeding out outdated content has to be just as accessible as creating new content. Usually, once we have built the website it is handed over to the client for management, but we also offer our services in website management if you do not have the capacity.

Home page

The home page is often used as a synonym for the website but the home page is the front page or the main page of every website. Usually the home page has the honor of being the most visited page on the website, the page with the most page views. The home page is the most expensive real estate on the website and conflicts can arise between different product and service offerings, whether they deserve a spot on the home page or not.

Do you need a new home page? The great thing about a clearly defined website strategy is that you know when the time has come to make some changes since the strategy entails that.


A subpage refers to pages in the lower levels of the website navigation but their role is no less of valuable than the main pages in the navigation. The subpages can be category pages grouping together related subjects, i.e. online stores, and they will help the user navigate to the specific page or product page he or she wants to browse.

A subpage can be a detailed page of information about a product or service and can serve the purpose of education or entertainment. If the subpage is also a product page aimed at direct sales, where you can put the product in a shopping cart, then continue to a checkout page and eventually a payment page, there are a few details to keep in mind:

  • Descriptive title, the product name
  • Relevant product description
  • Product features and variations

For a product page aimed at online sales these are key elements. Also the content, website copy and product images and descriptions need to be created in regard to search engine optimization, if you want customers to find your product before the competition’s products.

Landing page 

A landing page is the first web page the user enters on a website. It’s the one a customer lands on when clicking on search engine results, be they organic search or paid search results, or when clicking on a marketing promotion or marketing email or a display advertisement online.

In digital marketing campaigns, both for search engine marketing and social media advertising, far too often there is a failure to create a specific landing page devoted to the campaign. But doing so creates a great opportunity to efficiently introduce users to your campaign.

The landing page content has to be relevant and clearly defined with the purpose of leading the user to their intended action, given the premises that brought them to the website.

Read more about search engine marketing, search engine optimization and social media.