Tracking and measurement

The beauty of online marketing is the ability to view, measure and improve your marketing campaigns on the fly but in order to have an accurate view of performance, companies need to have their tracking correctly set up.

Our measurement and analytics experts help ensure accuracy of measurements and better data quality. We have decades of experience in Google Analytics and Google Tag Manager implementation and management.

Measurement and analysis is at the heart of everything we do at Pipar\ENGINE and should be at the heart of every company for that matter, since it helps us understand potential pitfalls and successes online. It is in this way that we are able to understand good traffic sources. In marketing, defining measurable key performance indicators is a paramount part of any campaign.

We work closely with you to meet your business objectives to secure tangible, measurable results through hard-working marketing techniques. We measure everything we can access and translate it into actionable insights for your business by using a wide spectrum of digital analytics software that help provide understanding of traffic behavior on websites and mobile applications alike.

Whether it’s building a measurement strategy, building and implementing analytics accounts or interpreting your data we can help you.

Google Analytics

We start every project by working with you to help determine what success metrics align with your goals. By understanding what is important to your business, we can help you measure these metrics through custom dashboards and tracking, so you know exactly how your business is performing.

Among the services we offer are:

• Google Analytics Health Check
• Business KPI Workshops
• Website Audit Process

Google Tag Management

Whether you’re launching a new website or app and want to include tag management as a part of it, are looking to migrate from hard-coded tags to GTM or just want some pointers on setting up custom tracking, we can help.

We’ll improve your Google Tag Manager knowledge. With a greater understanding of GTM, you will be able to generate more marketing and remarketing opportunities, but it all starts with a health check.

Proprietary B2B Analytics

Increase your lead generation and feed your sales team with more information with our proprietary solution that has been optimized for over a decade and uses a dataset exclusive to our clients. Proper B2B analytical solutions are paramount to success.