Media Planning

Based on the data, we create media plans that will reach your target audience in a cost-effective way and with the desired advertising stimulus. The selection of media in the media mix for each advertising campaign is crucial to ensure that their interaction yields maximum results for advertisers.

Media Planning 

  • What is the goal?
  • What is the target audience and its lifestyle?
  • What media should you use to reach your target audience?
  • When should the campaigns run?
  • What percentage of total ads are online ads?
  • What about social media, television, radio, podcast, etc.?
  • Where do your competitors advertise?

These are questions we answer every day with the help of good data and management of your media plans. More on media glossary and market research.